The Bachelor in Business Administration degree program is designed to help students develop ideals that are ethically sound and socially desirable, cultivate an awareness of the social, political, and economic developments to which businesses must adapt, develop sound judgment and effective communication skills, and develop individual interests and talents. Coursework provides both the theoretical and practical foundation needed for those entering businesses, as well as government and not-for-profit organizations.

There are two concentrations in the Business major: Marketing and Entrepreneurship and Sports Management.  Students must choose at least one area in which to concentrate.

To declare a major in Business, the student must meet the following criteria:

1. Have a GPA of 2.50/4.00 or better or permission of program faculty;
2. Complete MGMT 2200, ACCT 2211, and ECON 2200 with a grade of “C-” or better.

To remain a major in Business in good standing, the student must meet the following criteria:

1. Complete all other major requirements with a grade of “C-” or better;
2. Maintain an overall and major GPA of at least 2.50/4.00.

Any Business major who’s overall or major GPA falls below a 2.50/4.00 will be placed on probation and has one semester in which to remove the probationary status. Exceptions to the above criteria may be made at the discretion of the departmental faculty.

Students pursuing a Bachelor of Business Administration degree must complete 51 semester hours of major coursework (above the general education requirements of 53 hours). Students will complete the total required 120 hours as follows: 

Common Business Core

The required courses in the Common Business Core include the following:

Concentration Core

Marketing and Entrepreneurship

Students choosing the Marketing and Entrepreneurship concentration must complete:

• ENTR 3000 Entrepreneurship and Innovation
• ENTR 4100 Entrepreneurship Lab
• ENTR 4200 Social Entrepreneurship
• FNCE 4000 Entrepreneurial Finance
• MRKT 4435 Social Media and Branding
• SPMG 3100 Sports Marketing